How Long to Read Consumers towards marketing strategies of coffee producers

How Long Does it Take to Read Consumers towards marketing strategies of coffee producers?

It takes the average reader 4 hours and 20 minutes to read Consumers towards marketing strategies of coffee producers by Grzegorz Maciejewski

Assuming a reading speed of 250 words per minute. Learn more

Description

This is the first book presenting the relation between coffee producers and consumers of coffee beverages, at marketing management level. Many books offer advice on how to write effective marketing strategies, but only few indicate how to implement them successfully. This book belongs to the second group. The proposed solutions can be applied by coffee producers, but can also be adapted to suit the needs of enterprises operating on other markets. The actual needs of the clients are presented, and the authors show how to implement and control the adopted marketing strategies to satisfy those needs. Valuable assets this book offers are the control system for the execution of the marketing strategy proposed by the authors (based on the Balanced Scorecard), and the aggregate of 38 indicators enabling you to determine the degree of implementation of the marketing strategy adopted by the enterprise. 'The main idea of the monograph is the effort to improve the activities of coffee producers by analysing and eliminating the discrepancy between the marketing strategies used and the real needs and preferences of consumers. The monograph is based on primary and secondary data obtained as a result of surveys of consumers and participants of the supply side of the coffee market. The conclusions presented in the monograph are drawn from the analysis of documents of twenty-six coffee producers, individual in-depth interviews with managers, a case study of the company MOKATE sp. z o.o. - the leader of the Polish instant cappuccino market, and from direct interviews with 800 coffee consumers. The Polish coffee market is one of the largest markets of this kind in Europe and it has great potential for growth. Therefore, this publication is not only a valuable contribution to research on behaviour of market entities, but also an important source of inspiration for managers responsible for everyday marketing in FMCG markets, in particular, in coffee markets.' Prof. Roman E. Niestrój Professor of Marketing, WSB University, Poland 'This book describes possible marketing strategies with focus on the coffee sector. The history of 'marketing' is presented, from the first attempts at a scientific approach in 1926, up to the establishment of this term in science in the 1950s. The authors refer to various definitions of marketing and describe its strategy variants (defensive/active). The main element (and advantage) of the book is the presentation of various methods of implementation and (equally important) their control. This content is supplemented by tables and figures concerning production, consumption and prices in the coffee market. In general, the book has a significant practical value, as it shows enterprises (not only from the coffee sector) how to effectively implement marketing strategies.' Dr. Joachim Schwanitz Managing Director, Huth's Kaffee & Feinkost, Germany

How long is Consumers towards marketing strategies of coffee producers?

Consumers towards marketing strategies of coffee producers by Grzegorz Maciejewski is 260 pages long, and a total of 65,000 words.

This makes it 88% the length of the average book. It also has 79% more words than the average book.

How Long Does it Take to Read Consumers towards marketing strategies of coffee producers Aloud?

The average oral reading speed is 183 words per minute. This means it takes 5 hours and 55 minutes to read Consumers towards marketing strategies of coffee producers aloud.

What Reading Level is Consumers towards marketing strategies of coffee producers?

Consumers towards marketing strategies of coffee producers is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Consumers towards marketing strategies of coffee producers?

Consumers towards marketing strategies of coffee producers by Grzegorz Maciejewski is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

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