It takes the average reader 4 hours and 48 minutes to read Consumption Motives in Luxury Marketing by Laura Helena Hartmann
Assuming a reading speed of 250 words per minute. Learn more
This dissertation is devoted to attitudes of consumers toward luxury in two agricultural markets, horse sports and foods. Literature postulates a change of perceived luxury definitions and motives for luxury consumption. Accordingly, personally-oriented luxury consumption has gained significance while socially-oriented motives have been pushed into the background. Based on this, the following studies were aimed to reveal how far it has affected the consumer behavior in both agricultural markets. The research results are used to define the target groups for different kinds of luxury marketing...
Consumption Motives in Luxury Marketing by Laura Helena Hartmann is 284 pages long, and a total of 72,136 words.
This makes it 96% the length of the average book. It also has 88% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 6 hours and 34 minutes to read Consumption Motives in Luxury Marketing aloud.
Consumption Motives in Luxury Marketing is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
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