It takes the average reader 12 hours and 33 minutes to read Contemporary Advertising Loose Leaf by William F. Arens
Assuming a reading speed of 250 words per minute. Learn more
This product is the “big version” (18 chapters) intended for courses in Advertising and Integrated Marketing Communication. The course is taken by students in liberal arts, journalism, mass communication, and business programs. However, due to its practical, hands-on approach, depth of coverage, and marketing management emphasis, it is also widely used in university extension courses, and courses on advertising management. The wealth of award-winning advertisements also makes it a resource guide to the best work in the field for students in art and graphic design courses. The rate of change in advertising and IMC over the past several years has been MASSIVE, so this revision is the most significant to date. All data, examples,statistics, images and vignettes updated to reflect the latest information available. There is also significantly more coverage of digital and social media, consumer privacy and data protection, ethics, diversity and global.
Contemporary Advertising Loose Leaf by William F. Arens is 736 pages long, and a total of 188,416 words.
This makes it 248% the length of the average book. It also has 230% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 17 hours and 9 minutes to read Contemporary Advertising Loose Leaf aloud.
Contemporary Advertising Loose Leaf is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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