It takes the average reader 8 hours and 5 minutes to read Contemporary Marketing and Consumer Behavior by John F. Sherry
Assuming a reading speed of 250 words per minute. Learn more
This exploration of marketing and consumer behaviour comprises original articles, both theoretical and empirical, and serves as a sourcebook for those interested in consumption and managerial consequences. Issues discussed include: elements of the marketing mix; advertising and promotion; relationship management; managerial intervention and stakeholder response; organization behaviour; economic development; class-and-gender-linked consumer behaviour; and the production of consumption. They are examined using anthropological perspectives and methods ranging from materialistic to semiotic.
Contemporary Marketing and Consumer Behavior by John F. Sherry is 482 pages long, and a total of 121,464 words.
This makes it 163% the length of the average book. It also has 148% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 11 hours and 3 minutes to read Contemporary Marketing and Consumer Behavior aloud.
Contemporary Marketing and Consumer Behavior is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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