How Long to Read Contemporary Views on Marketing Practice

How Long Does it Take to Read Contemporary Views on Marketing Practice?

It takes the average reader and 7 minutes to read Contemporary Views on Marketing Practice by Gary Frazier

Assuming a reading speed of 250 words per minute. Learn more

Description

Contemporary Views on Marketing Practice Edited by Gary Fraiser and Jagdish ShethContemporary Views on Marketing Practice describes four main issues of marketing practice. Part one focuses on the marketing role in a contemporary business. Part two discusses strategic market planning and implementation. Part three addresses the marketing mix itself with product and price variables. Part four centers on the promotion and place variables. How the marketing managers within the company address these issues will cause the firm to either promote itself, or fail with its customers.Gary L. Frazier, DBA, is the Richard and Jarda Hurd Professor of Distribution Management, School of Business Administration, University of Southern California, Los Angeles. Professor Frazier's research has focused on the structuring and management of channels of distribution, especially how channel relationships are coordinated to create value for the channel's customers. He has conducted research on channels of distribution in Europe and India, as well as in the United States. He heads the Program in Distribution Management at USC, supported by distributors with over $10 billion in annual sales. Dr. Jagdish (Jag) N. Sheth is the Charles H. Kellstadt Professor of Marketing in the Goizueta Business School at Emory University. Prior positions, include the University of Southern California; the University of Illinois; the faculty of Columbia University; and, the Massachusetts Institute of Technology. Dr. Sheth is well known for his scholarly contributions in consumer behavior, relationship marketing, competitive strategy and geopolitical analysis.Marketing Classics Press was established to serve the field of Marketing by preserving the seminal work of the discipline and ensuring it is accessible to future generations of scholars. Founding authors and key associations have identified key works, which are available in electronic and print versions.

How long is Contemporary Views on Marketing Practice?

Contemporary Views on Marketing Practice by Gary Frazier is 7 pages long, and a total of 1,799 words.

This makes it 2% the length of the average book. It also has 2% more words than the average book.

How Long Does it Take to Read Contemporary Views on Marketing Practice Aloud?

The average oral reading speed is 183 words per minute. This means it takes and 9 minutes to read Contemporary Views on Marketing Practice aloud.

What Reading Level is Contemporary Views on Marketing Practice?

Contemporary Views on Marketing Practice is suitable for students ages 6 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Contemporary Views on Marketing Practice?

Contemporary Views on Marketing Practice by Gary Frazier is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

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