How Long to Read Controversy in Marketing Theory: For Reason, Realism, Truth and Objectivity

How Long Does it Take to Read Controversy in Marketing Theory: For Reason, Realism, Truth and Objectivity?

It takes the average reader 7 hours to read Controversy in Marketing Theory: For Reason, Realism, Truth and Objectivity by Shelby D. Hunt

Assuming a reading speed of 250 words per minute. Learn more

Description

In this book distinguished theorist and author Shelby D. Hunt analyzes the major controversies in the "philosophy debates" raging throughout the field of marketing. Using an historical approach, Hunt argues against relativism and for scientific realism as a philosophy for guiding marketing research and theory. He also shows how the pursuit of truth and objectivity in marketing research are both possible and desirable. Specific controversies analyzed in the book include: Does positivism dominate marketing research? Does positivism imply quantitive methods? Is relativism an appropriate foundation for marketing research? Does relativism imply pluralism, tolerance, and openness? Should marketing pursue the goal of objective research? An ideal companion to Hunt's classic text, Foundations of Marketing Theory, this volume will be equally useful on its own in any graduate level course on marketing theory.

How long is Controversy in Marketing Theory: For Reason, Realism, Truth and Objectivity?

Controversy in Marketing Theory: For Reason, Realism, Truth and Objectivity by Shelby D. Hunt is 420 pages long, and a total of 105,000 words.

This makes it 142% the length of the average book. It also has 128% more words than the average book.

How Long Does it Take to Read Controversy in Marketing Theory: For Reason, Realism, Truth and Objectivity Aloud?

The average oral reading speed is 183 words per minute. This means it takes 9 hours and 33 minutes to read Controversy in Marketing Theory: For Reason, Realism, Truth and Objectivity aloud.

What Reading Level is Controversy in Marketing Theory: For Reason, Realism, Truth and Objectivity?

Controversy in Marketing Theory: For Reason, Realism, Truth and Objectivity is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Controversy in Marketing Theory: For Reason, Realism, Truth and Objectivity?

Controversy in Marketing Theory: For Reason, Realism, Truth and Objectivity by Shelby D. Hunt is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

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