It takes the average reader 3 hours and 51 minutes to read Corporate Diplomacy: How Multinational Corporations Gain Organizational Legitimacy by Sarah Marschlich
Assuming a reading speed of 250 words per minute. Learn more
This Open-Access book investigates corporate diplomacy as a legitimation strategy of multinational companies in the United Arab Emirates. The author applies a neo-institutional public relations perspective, according to which societal expectations significantly shape corporate diplomacy communication. Using a multi-method research design, the author shows how corporate diplomacy is used in the host country, what role local media coverage and relationship management fulfill, and what effects corporate diplomacy has on corporate legitimacy in the host country community, i.e., UAE residents. The findings provide substantial insights into how multinational corporations seek legitimacy through corporate diplomacy and demonstrate how these efforts and the legitimation of corporations are affected by the media and the host country's public.
Corporate Diplomacy: How Multinational Corporations Gain Organizational Legitimacy by Sarah Marschlich is 226 pages long, and a total of 57,856 words.
This makes it 76% the length of the average book. It also has 71% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 5 hours and 16 minutes to read Corporate Diplomacy: How Multinational Corporations Gain Organizational Legitimacy aloud.
Corporate Diplomacy: How Multinational Corporations Gain Organizational Legitimacy is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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