It takes the average reader 3 hours and 37 minutes to read Corporate Diversity Communication Strategy by Roxana D. Maiorescu-Murphy
Assuming a reading speed of 250 words per minute. Learn more
This book analyzes the brand communities of major American multinationals across three industries: finance, tech, and consumer goods. It assesses how companies communicate their diversity approaches on social media (Twitter) and studies the ensuing perceptions of online users. By comparing more innovative sectors (tech and consumer goods) with a less innovative industry (finance), the author examines differences in the way brands approach and communicate about diversity in online settings. The results of the study lead to the development of a theoretical framework with practical applications for business communication academics and professionals alike.
Corporate Diversity Communication Strategy by Roxana D. Maiorescu-Murphy is 214 pages long, and a total of 54,356 words.
This makes it 72% the length of the average book. It also has 66% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 4 hours and 57 minutes to read Corporate Diversity Communication Strategy aloud.
Corporate Diversity Communication Strategy is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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