It takes the average reader 3 hours and 1 minute to read Corporate Heritage Marketing by Angelo Riviezzo
Assuming a reading speed of 250 words per minute. Learn more
Corporate Heritage Marketing introduces the reader to the design and implementation of a heritage marketing strategy. It aims to propose a new and integrated reading of this marketing strategy, both from a theoretical and a managerial perspective. This book sets out to answer key questions, such as: how is it possible to engage all the company's stakeholders by exploiting corporate heritage? It also aims to discuss the basic principles for achieving a successful marriage between marketing and heritage. By highlighting the results of a research focused on 20 Italian companies, the book proposes a model for the development and implementation of a heritage marketing strategy. The nature of this book, being both theoretical and empirical, can contribute to increasing the curiosity and interest towards heritage marketing of both academics and practitioners.
Corporate Heritage Marketing by Angelo Riviezzo is 181 pages long, and a total of 45,431 words.
This makes it 61% the length of the average book. It also has 56% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 4 hours and 8 minutes to read Corporate Heritage Marketing aloud.
Corporate Heritage Marketing is suitable for students ages 10 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
Corporate Heritage Marketing by Angelo Riviezzo is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.
To buy Corporate Heritage Marketing by Angelo Riviezzo on Amazon click the button below.
Buy Corporate Heritage Marketing on Amazon