How Long to Read Craftwashing

How Long Does it Take to Read Craftwashing?

It takes the average reader 4 hours and 22 minutes to read Craftwashing by Sandra Alfoldy

Assuming a reading speed of 250 words per minute. Learn more

Description

What is the relationship between craft, industry and popular culture? How do companies use terms such as 'craft', the 'handmade' and 'artisinal' to sell their products? Sandra Alfoldy's study explores how brands like McDonald's, Starbucks, and Nike use notions of craft production to market their products, even those that are mass produced in factories. Alfoldy's discussion focuses around concepts of skill, quality, authenticity and uniqueness - qualities that have traditionally been associated with craft production and crafted products. Through a range of case studies, she shows how these have been co-opted to sell everything from beer to cars, and from sneakers to 'custom burgers'. She also considers the idea of 'kindness' as central to craft production, and questions how the appropriation of craft ideals by business affects our understanding of and the practices of contemporary making.

How long is Craftwashing?

Craftwashing by Sandra Alfoldy is 256 pages long, and a total of 65,536 words.

This makes it 86% the length of the average book. It also has 80% more words than the average book.

How Long Does it Take to Read Craftwashing Aloud?

The average oral reading speed is 183 words per minute. This means it takes 5 hours and 58 minutes to read Craftwashing aloud.

What Reading Level is Craftwashing?

Craftwashing is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Craftwashing?

Craftwashing by Sandra Alfoldy is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

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