It takes the average reader 5 hours and 9 minutes to read Creating Corporate Reputations by Grahame Dowling
Assuming a reading speed of 250 words per minute. Learn more
Recent research in business strategy suggests that corporate reputations are a valuable strategic asset for every company. Good reputations have been shown to help firms attain and sustain superior financial performance in their industry. This book outlines how high-status companies become corporate super brands, and it presents managers with a framework to proactively enhance their corporations' desired reputation. While many books concentrate on advertising or corporate identity asthe primary tools for reputation enhancement, this book provides a more expansive and realistic picture of what it takes to build a corporate super brand. One of its key contributions is that it emphasizes the roles of customer value and organizational culture in the reputation-building process and exposes the limitations of corporate advertising, sponsorships, and minor corporate identity change. Drawing on more than fifteen years of academic research, executive seminars, and consultingexperience, Grahame Dowling suggests ways to improve the corporate reputations that different groups of stakeholders hold of your company. He also describes how to avoid many of the traps that catch unwary managers who try to improve their company's desired reputation.
Creating Corporate Reputations by Grahame Dowling is 299 pages long, and a total of 77,441 words.
This makes it 101% the length of the average book. It also has 95% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 7 hours and 3 minutes to read Creating Corporate Reputations aloud.
Creating Corporate Reputations is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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