How Long to Read Winning the Reputation Game

How Long Does it Take to Read Winning the Reputation Game?

It takes the average reader 4 hours and 40 minutes to read Winning the Reputation Game by Grahame R. Dowling

Assuming a reading speed of 250 words per minute. Learn more

Description

Core strategies for creating a corporate reputation that will provide a competitive advantage in the marketplace: a back-to-basics approach. What does a company have to do to be admired and respected? Why does Apple have a better reputation than, say, Samsung? In Winning the Reputation Game, Grahame Dowling explains. Companies' reputations do not derive from consultant-recommended campaigns to showcase efforts at corporate transparency, environmental sustainability, or social responsibility. Companies are admired and respected because they are “simply better” than their competitors. Companies that focus on providing outstanding goods and services are rewarded with a strong reputation that helps them gain competitive advantage. Dowling, who has studied corporate reputation–building for thirty years, describes two core strategies for creating a corporate reputation that will provide a competitive advantage: to be known for being Best at Something or for being Best for Somebody. Apple, for example, is best at personal technology products that enhance people's lifestyles. IKEA is best for people who want well-designed furniture at affordable prices. Dowling covers such topics as the commercial value of a strong reputations—including good employees, repeat customers, and strong share price; how corporate reputations are formed; the power of “being simply better”; the effectiveness of corporate storytelling (for good or ill; Kenneth Lay of Enron was a master storyteller); and keeping out of trouble. Drawing on many real-world examples, Dowling shows how companies that are perceived to be better than their competitors build strong reputations that reflect past success and promise more of the same. Companies that artificially engineer a reputation with irrelevant activities but have stopped providing the best products and services available often wind up with mediocre—or worse—reputations.

How long is Winning the Reputation Game?

Winning the Reputation Game by Grahame R. Dowling is 275 pages long, and a total of 70,125 words.

This makes it 93% the length of the average book. It also has 86% more words than the average book.

How Long Does it Take to Read Winning the Reputation Game Aloud?

The average oral reading speed is 183 words per minute. This means it takes 6 hours and 23 minutes to read Winning the Reputation Game aloud.

What Reading Level is Winning the Reputation Game?

Winning the Reputation Game is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Winning the Reputation Game?

Winning the Reputation Game by Grahame R. Dowling is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

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