How Long to Read Creating Relevance in a Time of Uncertainty

How Long Does it Take to Read Creating Relevance in a Time of Uncertainty?

It takes the average reader 4 hours and 11 minutes to read Creating Relevance in a Time of Uncertainty by Andrea Coville

Assuming a reading speed of 250 words per minute. Learn more

Description

Marketing, when you boil it all down, deals with just two things: figuring out who you want to sell to and then determining how you are going to get them to buy your product, service, or idea. In Relevance: The Power to Change Minds and Behavior and Stay Ahead of the Competition, Andrea Coville, who heads a global marketing and public relations agency, successfully showed us how to get today's busy, distracted consumers to buy. Booklist called Relevance a thought-provoking guide to success in today's noisy communications world. Here, in her follow-up work, Coville's focus is on helping you create Relevance in our current moment of uncertainty caused by the pandemic, social unrest, and ever-increasing technological change. She lays out, in step-by-step fashion, what you need to do and how to do it. And Coville also provides numerous case studies--profiling large global companies, smaller firms, nonprofits, and universities--who have created Relevance successfully. It has never been more difficult to get people to listen to what you have to say. Coville explains why you have to create deep, lasting, and mutually satisfying relationships with the people who keep you in business--and then she shows you how to do it. By the time you are done reading, you will have a series of strategies that have been proven to work when it comes to changing minds and behavior, strategies that will help you stay ahead of the competition. You will also be able to craft an effective marketing strategy that will allow your message to reach today's busy, distracted customers (a description that fits just about everyone you are trying to reach). As Richard Cote, executive director for Advancement at the Thayer School of Engineering at Dartmouth, correctly points out: Whether you work for an Ivy League college, a nonprofit organization, or a for-profit enterprise, there is one common thread and path to success: people relationships. That means understanding the needs, the hopes, the aspirations of people and making those come alive in the services and products you represent. Andy's book on Relevance nails this point crisply. You can have the best offering in the world, highly designed and expertly targeted, but without a real, relevant connection to people, it will go nowhere. Her book provides a step-by-step program on not only building relevance to your audiences or customers but sustaining and expanding it. The book, Creating Relevance in a Time of Uncertainty, provides both the diagnosis and the prescription with well-articulated cases and proven methodology. It's a must-read for leaders who seek the people-centered 'secret sauce' that differentiates your organization or enterprise and propels it forward in the midst of tough competition and global economic and pandemic headwinds.

How long is Creating Relevance in a Time of Uncertainty?

Creating Relevance in a Time of Uncertainty by Andrea Coville is 246 pages long, and a total of 62,976 words.

This makes it 83% the length of the average book. It also has 77% more words than the average book.

How Long Does it Take to Read Creating Relevance in a Time of Uncertainty Aloud?

The average oral reading speed is 183 words per minute. This means it takes 5 hours and 44 minutes to read Creating Relevance in a Time of Uncertainty aloud.

What Reading Level is Creating Relevance in a Time of Uncertainty?

Creating Relevance in a Time of Uncertainty is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Creating Relevance in a Time of Uncertainty?

Creating Relevance in a Time of Uncertainty by Andrea Coville is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

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