How Long to Read Critical Discourse Analysis of Chinese Advertisement

By Chong Wang

How Long Does it Take to Read Critical Discourse Analysis of Chinese Advertisement?

It takes the average reader 4 hours and 20 minutes to read Critical Discourse Analysis of Chinese Advertisement by Chong Wang

Assuming a reading speed of 250 words per minute. Learn more

Description

This book reflects the chronological changes in Chinese cultural values, social relations, economy and politics by critically analyzing the Chinese advertising discourse. The work is based on research into the ideological values portrayed in Chinese household appliance advertisements in the 1980s – 1990s. The analytical framework covers a variety of methods: critical discourse analysis, chronological analysis, visual and verbal analysis, and qualitative and quantitative analysis. The findings suggest that ideological values consciously or unconsciously manifested by the visual and verbal devices in the Chinese advertisements moved in a pattern from simplicity to diversity, from being politically-oriented to being economically and profit-oriented, from conservatism to globalization and westernization, in keeping with the progression of the Chinese economic reform. The findings further indicate that the ideological values in the Chinese household appliance advertisements are embedded in the advertising language and illustrations. Lastly, the work reveals the reality of Chinese politics, economy and society at a time when China experienced the growth of the market economy and evolution of Chinese mainstream ideologies, and demonstrates the impacts of these changes on the ideological meanings in advertisements. This book will help readers discover the more profound meanings behind the superficial content of Chinese advertisements.

How long is Critical Discourse Analysis of Chinese Advertisement?

Critical Discourse Analysis of Chinese Advertisement by Chong Wang is 260 pages long, and a total of 65,000 words.

This makes it 88% the length of the average book. It also has 79% more words than the average book.

How Long Does it Take to Read Critical Discourse Analysis of Chinese Advertisement Aloud?

The average oral reading speed is 183 words per minute. This means it takes 5 hours and 55 minutes to read Critical Discourse Analysis of Chinese Advertisement aloud.

What Reading Level is Critical Discourse Analysis of Chinese Advertisement?

Critical Discourse Analysis of Chinese Advertisement is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Critical Discourse Analysis of Chinese Advertisement?

Critical Discourse Analysis of Chinese Advertisement by Chong Wang is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

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