How Long to Read Critical Thinking for Marketers, Volume II

How Long Does it Take to Read Critical Thinking for Marketers, Volume II?

It takes the average reader 1 hour and 26 minutes to read Critical Thinking for Marketers, Volume II by David Dwight

Assuming a reading speed of 250 words per minute. Learn more

Description

This second volume of Critical Thinking for Marketers expands your background knowledge of other areas of critical thinking that are making major contributions to both marketing as a social science and marketing as an applied science. Section I, Think Better, provides introductory discussions of - marketing as a science; the difference between correlation and causation; the meaning of what a “concept” is and why it is critical for marketers to develop good concept definitions (e.g., “What is customer satisfaction?”); why the 18th century Scottish philosopher David Hume is relevant to marketers today; and the impact that behavioral economics is having on how marketers do their job. Section II, Cognitive Biases and Their Importance, talks about recent discoveries in cognitive psychology and neuroscience that have relevance to marketers. You’ll learn that marketers need to be aware of their own cognitive biases and irrational thinking processes, which often lead to making bad decisions, and that the retail and business customers we market to are not as rational as we may think and hope they are. Finally, Section III, Conclusions, draws on both Volumes I and II to summarize the book’s primary messages with helpful hints on applying your new tools and making better marketing decisions.

How long is Critical Thinking for Marketers, Volume II?

Critical Thinking for Marketers, Volume II by David Dwight is 85 pages long, and a total of 21,675 words.

This makes it 29% the length of the average book. It also has 26% more words than the average book.

How Long Does it Take to Read Critical Thinking for Marketers, Volume II Aloud?

The average oral reading speed is 183 words per minute. This means it takes 1 hour and 58 minutes to read Critical Thinking for Marketers, Volume II aloud.

What Reading Level is Critical Thinking for Marketers, Volume II?

Critical Thinking for Marketers, Volume II is suitable for students ages 10 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Critical Thinking for Marketers, Volume II?

Critical Thinking for Marketers, Volume II by David Dwight is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

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