How Long to Read Cross-Cultural Brand Personality and Brand Desirability

How Long Does it Take to Read Cross-Cultural Brand Personality and Brand Desirability?

It takes the average reader 4 hours and 38 minutes to read Cross-Cultural Brand Personality and Brand Desirability by Corinna Colette Vellnagel

Assuming a reading speed of 250 words per minute. Learn more

Description

This research proposes and empirically tests the impact of brand personality dimensions on brand desirability in a cross-cultural context. Further, the concept of brand-self-congruity is tested on its mediating role between brand personality dimensions and brand desirability. The results reveal that certain brand personality dimensions can have a direct and/ or indirect impact on brand desirability. Yet, this effect mechanism has not only been found to be brand-dependent but also culture-dependent. In this context, the mediating role of brand-self-congruity was confirmed across all cultures...

How long is Cross-Cultural Brand Personality and Brand Desirability?

Cross-Cultural Brand Personality and Brand Desirability by Corinna Colette Vellnagel is 269 pages long, and a total of 69,671 words.

This makes it 91% the length of the average book. It also has 85% more words than the average book.

How Long Does it Take to Read Cross-Cultural Brand Personality and Brand Desirability Aloud?

The average oral reading speed is 183 words per minute. This means it takes 6 hours and 20 minutes to read Cross-Cultural Brand Personality and Brand Desirability aloud.

What Reading Level is Cross-Cultural Brand Personality and Brand Desirability?

Cross-Cultural Brand Personality and Brand Desirability is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

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Cross-Cultural Brand Personality and Brand Desirability by Corinna Colette Vellnagel is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

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