It takes the average reader 1 hour and 47 minutes to read Crossborder Marketing by Laura Mazur
Assuming a reading speed of 250 words per minute. Learn more
This report provides information for executives concerned with marketing products in Europe. It answers questions raised by crossborder marketing by analyzing the strategies and techniques of 25 winning companies. The report has two dimensions: issue analysis and case studies. It reveals how companies such as McVitie, Gillette, Bird's Eye, Walls and Cadbury Schweppes are rearranging their brand portfolios in different countries to exploit consumer similarities. Various approaches are discussed: some companies are opting for pan-European integration in search of economy of scale; others prefer country-by-country brand exports. Based on interviews with the winning players, the report examines issues such as: emerging Euro-brands; the best way to conduct pan-European research; how to formulate brand strategies; reformulating communications strategies; and reorganizing the market function.
Crossborder Marketing by Laura Mazur is 105 pages long, and a total of 26,775 words.
This makes it 35% the length of the average book. It also has 33% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 2 hours and 26 minutes to read Crossborder Marketing aloud.
Crossborder Marketing is suitable for students ages 10 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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