It takes the average reader 1 hour and 28 minutes to read Culture and Consumer Behavior by Chi-yue Chiu
Assuming a reading speed of 250 words per minute. Learn more
Culture and Consumer Behavior explains why understanding how culture influences consumer behavior is vital to successful international marketing efforts. The authors use a conceptual and empirical framework for analyzing how culture affects consumer behaviors, and provide 7 steps for understanding the influence of cultures on consumer behaviors.
Culture and Consumer Behavior by Chi-yue Chiu is 86 pages long, and a total of 22,016 words.
This makes it 29% the length of the average book. It also has 27% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 2 hours to read Culture and Consumer Behavior aloud.
Culture and Consumer Behavior is suitable for students ages 10 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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