It takes the average reader 1 hour and 29 minutes to read Customer Accounting by Massimiliano Bonacchi
Assuming a reading speed of 250 words per minute. Learn more
This book is designed to meet the needs of CFOs, accounting and financial professionals interested in leveraging the power of data-driven customer insights in management accounting and financial reporting systems. While academic research in Marketing has developed increasingly sophisticated analytical tools, the role of customer analytics as a source of value creation from an Accounting and Finance perspective has received limited attention. The authors aim to fill this gap by blending interdisciplinary academic rigor with practical insights from real-world applications. Readers will find thorough coverage of advanced customer accounting concepts and techniques, including the calculation of customer lifetime value and customer equity for internal decision-making and for external financial reporting and valuation. Beyond a professional audience, the book will serve as ideal companion reading for students enrolled in undergraduate, graduate, or MBA courses.
Customer Accounting by Massimiliano Bonacchi is 87 pages long, and a total of 22,359 words.
This makes it 29% the length of the average book. It also has 27% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 2 hours and 2 minutes to read Customer Accounting aloud.
Customer Accounting is suitable for students ages 10 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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