How Long to Read Customer Equity

How Long Does it Take to Read Customer Equity?

It takes the average reader 1 hour and 52 minutes to read Customer Equity by Julian Villanueva

Assuming a reading speed of 250 words per minute. Learn more

Description

Customer Equity can help management allocate marketing spending for long-term profitability, understand the connection between budgets, metrics and financial performance, provide a customer focused approach for measuring firm value, and improve the productivity of CRM platforms by providing frameworks, tools and metrics. Customer Equity reviews current models, offers a typology, and examines the fundamental question of whether a customer equity orientation can put a firm in a competitive advantage to other firms. The authors review models that can increase customer equity by optimizing each of its drivers - customer acquisition, customer retention, and add-on selling. Customer Equity is important reading for marketing managers, marketing researchers, scholars and students.

How long is Customer Equity?

Customer Equity by Julian Villanueva is 109 pages long, and a total of 28,231 words.

This makes it 37% the length of the average book. It also has 35% more words than the average book.

How Long Does it Take to Read Customer Equity Aloud?

The average oral reading speed is 183 words per minute. This means it takes 2 hours and 34 minutes to read Customer Equity aloud.

What Reading Level is Customer Equity?

Customer Equity is suitable for students ages 10 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Customer Equity?

Customer Equity by Julian Villanueva is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

To buy Customer Equity by Julian Villanueva on Amazon click the button below.