How Long to Read Customer Relationship Management

How Long Does it Take to Read Customer Relationship Management?

It takes the average reader 7 hours and 18 minutes to read Customer Relationship Management by Francis Buttle

Assuming a reading speed of 250 words per minute. Learn more

Description

Customer Relationship Management Third Edition is a much-anticipated update of a bestselling textbook, including substantial revisions to bring its coverage up to date with the very latest in CRM practice. The book introduces the concept of CRM, explains its benefits, how and why it can be used, the technologies that are deployed, and how to implement it, providing you with a guide to every aspect of CRM in your business or your studies. Both theoretically sound and managerially relevant, the book draws on academic and independent research from a wide range of disciplines including IS, HR, project management, finance, strategy and more. Buttle and Maklan, clearly and without jargon, explain how CRM can be used throughout the customer life cycle stages of customer acquisition, retention and development. The book is illustrated liberally with screenshots from CRM software applications and case illustrations of CRM in practice. NEW TO THIS EDITION: Updated instructor support materials online Full colour interior Brand new international case illustrations from many industry settings Substantial revisions throughout, including new content on: Social media and social CRM Big data and unstructured data Recent advances in analytical CRM including next best action solutions Marketing, sales and service automation Customer self-service technologies Making the business case and realising the benefits of investment in CRM Ideal as a core textbook by students on CRM or related courses such as relationship marketing, database marketing or key account management, the book is also essential to industry professionals, managers involved in CRM programs and those pursuing professional qualifications or accreditation in marketing, sales or service management.

How long is Customer Relationship Management?

Customer Relationship Management by Francis Buttle is 427 pages long, and a total of 109,739 words.

This makes it 144% the length of the average book. It also has 134% more words than the average book.

How Long Does it Take to Read Customer Relationship Management Aloud?

The average oral reading speed is 183 words per minute. This means it takes 9 hours and 59 minutes to read Customer Relationship Management aloud.

What Reading Level is Customer Relationship Management?

Customer Relationship Management is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Customer Relationship Management?

Customer Relationship Management by Francis Buttle is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

To buy Customer Relationship Management by Francis Buttle on Amazon click the button below.