How Long to Read Customers for Keeps

How Long Does it Take to Read Customers for Keeps?

It takes the average reader to read Customers for Keeps by Lois K. Geller

Assuming a reading speed of 250 words per minute. Learn more

Description

Today's retail marketplace is a vast sea of products, services, and wannabe brands. But even the catchiest slogans and biggest selections won't capture the buyer's loyalty if they don't establish a personal "connection." And there's no closer connection than friendship. Author and entrepreneur Lois K. Geller has found a surefire way to raise your brand above the others. Her philosophy - so simple and yet so powerful - is Friendship Branding. While working with clients such as American Express, Weight Watchers, and Columbia House, Geller found that creating a warm, long-term relationship with customers brought unprecedented sales and long-term brand loyalty. She also discovered that customers prefer the brand that reflects the qualities of a good friend: reliability, humor, honesty, charisma. Customers for Keeps reveals the eight stages of Friendship Branding that will put your company on your customers' "most wanted" list. 1. Wear a human face. 2. Maximize your initial impact. 3. Bond with customers by establishing mutual needs. 4. Listen to your customers via new channels. 5. Win trust by apprising customers of the latest brand developments - good and bad 6. Set your customers at ease. 7. Commit to customers. 8. Sustain your friendships. Customers for Keeps will show you how to: -Create and maintain a memorable, effective brand - no matter how large or small the company -Redefine a brand as an experience, rather than an image -Relate to customers as one would a best friend, using the principles and "rituals" of friendship -Inspire trust, respect, and loyalty in customers -Repair "broken" relationships sothat they are stronger than ever -And more! This groundbreaking work tears down the old definition of branding. Instead of simply creating a physical image or mental association of a product or service in the customer's mind, companies can now brand themselves in such a way so they are thought of as trusted friends. Remember, every customer worth getting is worth keeping. Customers for Keeps shows you why a friendship between customer and company is not only preferable in today's marketplace - it's vital.

How long is Customers for Keeps?

Customers for Keeps by Lois K. Geller is 0 pages long, and a total of 0 words.

This makes it 0% the length of the average book. It also has 0% more words than the average book.

How Long Does it Take to Read Customers for Keeps Aloud?

The average oral reading speed is 183 words per minute. This means it takes to read Customers for Keeps aloud.

What Reading Level is Customers for Keeps?

Customers for Keeps is suitable for students ages 2 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Customers for Keeps?

Customers for Keeps by Lois K. Geller is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

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