How Long to Read Cutting-edge Marketing Analytics

How Long Does it Take to Read Cutting-edge Marketing Analytics?

It takes the average reader 5 hours and 22 minutes to read Cutting-edge Marketing Analytics by Rajkumar Venkatesan

Assuming a reading speed of 250 words per minute. Learn more

Description

This is today's most complete and practical guide to modern marketing analytics methods and tools. Through real case studies, you'll learn how to connect marketing inputs to customer behavior, use predictive models to develop forward-looking, what-if scenarios, and effectively apply analytics to strategic decision making in marketing. Covering the three core areas of marketing analytics - statistical analysis, experiments, and managerial intuition - the book is organized to help you apply the right analytics processes to each strategic marketing question. For each challenge, the authors fully describe the needed methodology, illuminating it with case studies that show the appropriate quantitative and data analysis tools at work. Each chapter mirrors a module within a typical masters-level Marketing Analytics course. For each marketing problem, the authors help you: Identify the right data and analytics techniques Conduct the analysis and obtain insights from it Outline what-if scenarios and define optimal solutions Connect your insights to strategic marketing decisions As you proceed, you'll gain an in-depth understanding of: The importance of marketing analytics for forward-looking and systematic allocation of marketing resources How to integrate quantitative analysis with managerial sensibility How to conduct strategic marketing data analysis via linear regression, logistic regression, cluster analysis, and Anova models The role of careful experimental design in marketing analytics and resource allocation Each chapter contains technical notes that provide the statistical knowledge you'll need to conduct the analysis, paired with case studies of real companies addressing marketing issues, and real data you can use to apply the concepts and perform the analysis yourself.

How long is Cutting-edge Marketing Analytics?

Cutting-edge Marketing Analytics by Rajkumar Venkatesan is 321 pages long, and a total of 80,571 words.

This makes it 108% the length of the average book. It also has 98% more words than the average book.

How Long Does it Take to Read Cutting-edge Marketing Analytics Aloud?

The average oral reading speed is 183 words per minute. This means it takes 7 hours and 20 minutes to read Cutting-edge Marketing Analytics aloud.

What Reading Level is Cutting-edge Marketing Analytics?

Cutting-edge Marketing Analytics is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Cutting-edge Marketing Analytics?

Cutting-edge Marketing Analytics by Rajkumar Venkatesan is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

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