How Long to Read Decoding the New Consumer Mind

How Long Does it Take to Read Decoding the New Consumer Mind?

It takes the average reader 3 hours and 47 minutes to read Decoding the New Consumer Mind by Kit Yarrow

Assuming a reading speed of 250 words per minute. Learn more

Description

Take a glimpse into the mind of the modern consumer A decade of swift and stunning change has profoundly affected the psychology of how, when, and why we shop and buy. In Decoding the New Consumer Mind, award-winning consumer psychologist Kit Yarrow shares surprising insights about the new motivations and behaviors of shoppers, taking marketers where they need to be today: into the deeply psychological and often unconscious relationships that people have with products, retailers, marketing communications, and brands. Drawing on hundreds of consumer interviews and shop-alongs, Yarrow reveals the trends that define our transformed behavior. For example, when we shop we show greater emotionality, hunting for more intense experiences and seeking relief and distraction online. A profound sense of isolation and individualism shapes the way we express ourselves and connect with brands and retailers. Neurological research even suggests that our brains are rewired, altering what we crave, how we think, and where our attention goes. Decoding the New Consumer Mind provides marketers with practical ways to tap into this new consumer psychology, and Yarrow shows how to combine technology and innovation to enhance brand image; win love and loyalty through authenticity and integrity; put the consumer’s needs and preferences front and center; and deliver the most emotionally intense, yet uncomplicated, experience possible. Armed with Yarrow’s strategies, marketers will be able to connect more effectively with consumers—driving profit and success across the organization.

How long is Decoding the New Consumer Mind?

Decoding the New Consumer Mind by Kit Yarrow is 224 pages long, and a total of 56,896 words.

This makes it 76% the length of the average book. It also has 70% more words than the average book.

How Long Does it Take to Read Decoding the New Consumer Mind Aloud?

The average oral reading speed is 183 words per minute. This means it takes 5 hours and 10 minutes to read Decoding the New Consumer Mind aloud.

What Reading Level is Decoding the New Consumer Mind?

Decoding the New Consumer Mind is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Decoding the New Consumer Mind?

Decoding the New Consumer Mind by Kit Yarrow is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

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