It takes the average reader 3 hours and 47 minutes to read Denial, Desire, Immersion by Kishore Chakraborti
Assuming a reading speed of 250 words per minute. Learn more
We all are consumers; yet the consumer within us is an elusive person. It is difficult to pin him down with set behavioural patterns. We are rational, we are impulsive, we are money conscious and we are also brand conscious. The person who heckles the shopkeeper to give a five-rupee discount on a plastic mug enjoys food in a nearby restaurant and tips the waiter a tenner without batting an eyelid. Yet, we never bother to understand why we are like that. Denial, Desire, Immersion attempts to understand Indian consumers from an observed reality. It answers questions like whether there is anything quintessentially Indian about the Indian consumer. If yes, what are the basic traits? How far have the consumers evolved? Answers to these questions may offer vantage points for brands to connect with consumers more meaningfully. The study of history, the caste system, geographic locations, culture, changing market forces, media and globalisation are as much a part of this exploration as are observations and analysis of our popular culture. The book presents a holistic portrait of how changes take place in a complex society and influence the desire and decision-making process of consumers. Crafted in a conversational tone, Denial, Desire, Immersion weaves a vibrant texture of everyday India and its ever-busy consumers as they live life, select, ponder and agonise over the choices they make for brands and products.
Denial, Desire, Immersion by Kishore Chakraborti is 224 pages long, and a total of 56,896 words.
This makes it 76% the length of the average book. It also has 70% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 5 hours and 10 minutes to read Denial, Desire, Immersion aloud.
Denial, Desire, Immersion is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
Denial, Desire, Immersion by Kishore Chakraborti is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.
To buy Denial, Desire, Immersion by Kishore Chakraborti on Amazon click the button below.
Buy Denial, Desire, Immersion on Amazon