It takes the average reader 5 hours and 36 minutes to read Destination Branding by Nigel Morgan
Assuming a reading speed of 250 words per minute. Learn more
In today's highly competitive market, many destinations - from individual resorts to countries - are adopting branding techniques similar to those used by 'Coca Cola', 'Nike' and 'Sony' in an effort to differentiate their identities and to emphasize the uniqueness of their product. By focusing on a range of global case studies, Destination Branding demonstrates that the adoption of a highly targeted, consumer research-based, multi-agency 'mood branding' initiative leads to success every time.
Destination Branding by Nigel Morgan is 327 pages long, and a total of 84,039 words.
This makes it 110% the length of the average book. It also has 103% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 7 hours and 39 minutes to read Destination Branding aloud.
Destination Branding is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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