How Long to Read Diffusion of Innovations, 5th Edition

By Everett M. Rogers

How Long Does it Take to Read Diffusion of Innovations, 5th Edition?

It takes the average reader 9 hours and 49 minutes to read Diffusion of Innovations, 5th Edition by Everett M. Rogers

Assuming a reading speed of 250 words per minute. Learn more

Description

Now in its fifth edition, Diffusion of Innovations is a classic work on the spread of new ideas. In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, explains how new ideas spread via communication channels over time. Such innovations are initially perceived as uncertain and even risky. To overcome this uncertainty, most people seek out others like themselves who have already adopted the new idea. Thus the diffusion process consists of a few individuals who first adopt an innovation, then spread the word among their circle of acquaintances—a process which typically takes months or years. But there are exceptions: use of the Internet in the 1990s, for example, may have spread more rapidly than any other innovation in the history of humankind. Furthermore, the Internet is changing the very nature of diffusion by decreasing the importance of physical distance between people. The fifth edition addresses the spread of the Internet, and how it has transformed the way human beings communicate and adopt new ideas.

How long is Diffusion of Innovations, 5th Edition?

Diffusion of Innovations, 5th Edition by Everett M. Rogers is 576 pages long, and a total of 147,456 words.

This makes it 194% the length of the average book. It also has 180% more words than the average book.

How Long Does it Take to Read Diffusion of Innovations, 5th Edition Aloud?

The average oral reading speed is 183 words per minute. This means it takes 13 hours and 25 minutes to read Diffusion of Innovations, 5th Edition aloud.

What Reading Level is Diffusion of Innovations, 5th Edition?

Diffusion of Innovations, 5th Edition is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Diffusion of Innovations, 5th Edition?

Diffusion of Innovations, 5th Edition by Everett M. Rogers is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

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