How Long to Read Digital Business and Electronic Commerce

How Long Does it Take to Read Digital Business and Electronic Commerce?

It takes the average reader 12 hours and 48 minutes to read Digital Business and Electronic Commerce by Bernd W. Wirtz

Assuming a reading speed of 250 words per minute. Learn more

Description

This textbook introduces readers to digital business from a management standpoint. It provides an overview of the foundations of digital business with basics, activities and success factors, and an analytical view on user behavior. Dedicated chapters on mobile and social media present fundamental aspects, discuss applications and address key success factors. The Internet of Things (IoT) is subsequently introduced in the context of big data, cloud computing and connecting technologies, with a focus on industry 4.0, smart business services, smart homes and digital consumer applications, as well as artificial intelligence. The book then turns to digital business models in the B2C (business-to-consumer) and B2B (business-to-business) sectors. Building on the business model concepts, the book addresses digital business strategy, discussing the strategic digital business environment and digital business value activity systems (dVASs), as well as strategy development in the context of digital business. Special chapters explore the implications of strategy for digital marketing and digital procurement. Lastly, the book discusses the fundamentals of digital business technologies and security, and provides an outline of digital business implementation. A comprehensive case study on Google/Alphabet, explaining Google's organizational history, its integrated business model and its market environment, rounds out the book.

How long is Digital Business and Electronic Commerce?

Digital Business and Electronic Commerce by Bernd W. Wirtz is 762 pages long, and a total of 192,024 words.

This makes it 257% the length of the average book. It also has 235% more words than the average book.

How Long Does it Take to Read Digital Business and Electronic Commerce Aloud?

The average oral reading speed is 183 words per minute. This means it takes 17 hours and 29 minutes to read Digital Business and Electronic Commerce aloud.

What Reading Level is Digital Business and Electronic Commerce?

Digital Business and Electronic Commerce is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Digital Business and Electronic Commerce?

Digital Business and Electronic Commerce by Bernd W. Wirtz is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

To buy Digital Business and Electronic Commerce by Bernd W. Wirtz on Amazon click the button below.