It takes the average reader 4 hours and 24 minutes to read Drivers and Barriers of Consumer Behavior Regarding New Technologies and Digital Channels by Katja Wagner
Assuming a reading speed of 250 words per minute. Learn more
Katja Wagner investigates consumer behavioral intention and interactions with new technologies and digital channels. Due to the fact that the development, spread and sale of these new technologies and digital channels will have a continuous growth and influence in the following years regarding business activities, it is important to take a deeper look in the areas of artificial intelligence and e-commerce. Not only business is affected from these new shifts, but it also impacts consumers’ attitudes, motivation, and practices. So, the evaluation of anthropomorphism and in general, the expectation and motivation of successful acceptance are under review and offer explanations for consumers intentional usage of new technologies. Therefore, six essays address specific phenomena in central subareas of new technologies and digital channels for a more profound understanding of consumers in digital environments.
Drivers and Barriers of Consumer Behavior Regarding New Technologies and Digital Channels by Katja Wagner is 257 pages long, and a total of 66,049 words.
This makes it 87% the length of the average book. It also has 81% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 6 hours to read Drivers and Barriers of Consumer Behavior Regarding New Technologies and Digital Channels aloud.
Drivers and Barriers of Consumer Behavior Regarding New Technologies and Digital Channels is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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