It takes the average reader 2 hours and 2 minutes to read Dynamic Models of Advertising Competition by Gary M. Erickson
Assuming a reading speed of 250 words per minute. Learn more
For years, I have been impressed by how dynamic markets are. Marketing strategies are rarely successful without adjustments over time, and marketing managers need constantly to monitor, and anticipate when possible, important changes in the marketing environment, so that they can adapt their marketing strategies to changing market conditions. It strikes me as important that the dynamic elements of marketing be modeled and studied, and a significant part of my research activity has been dedicated to exploring the nature and implications of dynamic marketing strategies. The marketing field has used various models and methodologies in the attempt to understand dynamic markets. I must thank my dissertation advisor, Dave Montgomery at Stanford, for originally turning my attention toward time-varying parameter models some 14 years ago. From that plat form, I have proceeded to search for models that capture the essence of dynamic marketing, as well as for methodological tools, empirical as well as analytical, that allow insightful study of such models.
Dynamic Models of Advertising Competition by Gary M. Erickson is 122 pages long, and a total of 30,744 words.
This makes it 41% the length of the average book. It also has 38% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 2 hours and 48 minutes to read Dynamic Models of Advertising Competition aloud.
Dynamic Models of Advertising Competition is suitable for students ages 10 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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