It takes the average reader 4 hours and 57 minutes to read E-Marketing in Sport by Allan Edwards
Assuming a reading speed of 250 words per minute. Learn more
Just like any other sector of contemporary business, sport has been transformed by the advent of digital media. In this ground-breaking text, Allan Edwards and Simon Chadwick examine the impact that e-marketing techniques are having on sport business and offer a complete guide to the effective use of e-marketing in sport. The book explores every key aspect of e-marketing and digital media in sport business, including: e-commerce, from ticketing and retailing to digital entrepreneurship electronic customer relationship management new digital media, such as digital radio, mobile devices and 3D TV social networking sites such as Facebook and Twitter changing consumer behaviours e-loyalty security and ethics. Illustrated throughout with real world examples and data, and including useful features in every chapter, such as summaries, insight boxes and key definitions, this book is the perfect companion to any course on contemporary sport marketing and an essential reference for all professional marketers working in sport.
E-Marketing in Sport by Allan Edwards is 288 pages long, and a total of 74,304 words.
This makes it 97% the length of the average book. It also has 91% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 6 hours and 46 minutes to read E-Marketing in Sport aloud.
E-Marketing in Sport is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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