It takes the average reader 10 hours and 3 minutes to read EBOOK: Services Marketing: Integrating Customer Focus Across the Firm by Alan Wilson
Assuming a reading speed of 250 words per minute. Learn more
The Second European Edition of Services Marketing: Integrating Customer Focus Across the Firm by Wilson, Zeithaml, Bitner and Gremler uniquely focuses on the development of customer relationships through quality service. Reflecting the increasing importance of the service economy, Services Marketing is the only text that put the customer's experience of services at the centre of its approach. The core theories, concepts and frameworks are retained, and specifically the gaps model, a popular feature of the book. The text moves from the foundations of services marketing before introducing the...
EBOOK: Services Marketing: Integrating Customer Focus Across the Firm by Alan Wilson is 587 pages long, and a total of 150,859 words.
This makes it 198% the length of the average book. It also has 184% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 13 hours and 44 minutes to read EBOOK: Services Marketing: Integrating Customer Focus Across the Firm aloud.
EBOOK: Services Marketing: Integrating Customer Focus Across the Firm is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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