It takes the average reader 2 hours and 16 minutes to read Effective Advertising Strategies for Your Business by Cong Li
Assuming a reading speed of 250 words per minute. Learn more
As the media landscape has evolved over the past few years, especially with the emergence of interactive and social media, the philosophy of advertising is significantly changing. Most businesses realize that the days when they relied on three national networks (ABC, NBC, and CBS) and a few national newspapers to advertise are gone; thus, they begin to find alternatives to standardized advertising. Many of them begin to adopt more individualized advertising approaches, empowered by Internet technologies. This book outlines three fundamental strategies of advertising: standardized, targeted, and individualized. It describes each strategy in detail and discusses the pros and cons of each. The importance of collecting consumer insights and incorporating those insights into advertising messages are also highlighted. Although a few high-technology companies, such as Google, Facebook, and Amazon, are showing success in delivering individualized advertising messages to consumers, this approach (including both personalization and customization) is not suitable for all businesses. No single strategy is absolutely more effective than the others; however, inside you are given a real strategy based on a scrutiny of the value proposition of the business and expectations of consumers.
Effective Advertising Strategies for Your Business by Cong Li is 134 pages long, and a total of 34,036 words.
This makes it 45% the length of the average book. It also has 42% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 3 hours and 5 minutes to read Effective Advertising Strategies for Your Business aloud.
Effective Advertising Strategies for Your Business is suitable for students ages 10 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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