How Long to Read Effects of Gender Marketing on Consumer Behaviour

How Long Does it Take to Read Effects of Gender Marketing on Consumer Behaviour?

It takes the average reader and 53 minutes to read Effects of Gender Marketing on Consumer Behaviour by Tobias Wolf

Assuming a reading speed of 250 words per minute. Learn more

Description

Seminar paper from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: B+, BI - Norwegian School of Management (Norwegian School of Management), course: Understanding the Consumer, 12 entries in the bibliography, language: English, abstract: Introduction Consumers decision-making styles are supposed to represent a durable cognitive orientation towards shopping and purchasing that dominates choices. Therefore they should be important to marketers because they are linked to purchase behaviour and sales inseparably (Mitchell and Walsh 2004). Bristor and Fischer (1993) stated, "gender is a social concept referring to psychologically, sociologically, or culturally rooted traits, attitudes, beliefs, and behavioural tendencies. Because gender is a pervasive filter through which individuals experience their social world, consumption activities are fundamentally gendered." When Gender Marketing was developed in the United States 15 years ago, it evolved out of the diversity approach. To realize that men's and women's needs are different and that products are not gender neutral was just a logical consequence out of the practice with differing consumer needs within different ethnical, religious or cultural groups (Flocke 2006). The main goal of gender marketing is to implement differing needs of men and women into the development, distribution, price setting and communication of products and services. Maintainers of this approach consider it as important because of the emerging differences between men and women in their way to articulate consumption desires, making purchase intentions or evaluate products (Flocke 2006). According to Mitchell and Walsh (2004) "males and females want different products and they are likely to have different ways of thinking about obtaining these" (:331). The aim of this paper is to find out how the commitment to a product is increasing by using gender specific advertise

How long is Effects of Gender Marketing on Consumer Behaviour?

Effects of Gender Marketing on Consumer Behaviour by Tobias Wolf is 53 pages long, and a total of 13,409 words.

This makes it 18% the length of the average book. It also has 16% more words than the average book.

How Long Does it Take to Read Effects of Gender Marketing on Consumer Behaviour Aloud?

The average oral reading speed is 183 words per minute. This means it takes 1 hour and 13 minutes to read Effects of Gender Marketing on Consumer Behaviour aloud.

What Reading Level is Effects of Gender Marketing on Consumer Behaviour?

Effects of Gender Marketing on Consumer Behaviour is suitable for students ages 8 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Effects of Gender Marketing on Consumer Behaviour?

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