How Long to Read Electronic Word of Mouth (eWOM) in the Marketing Context

How Long Does it Take to Read Electronic Word of Mouth (eWOM) in the Marketing Context?

It takes the average reader 2 hours and 22 minutes to read Electronic Word of Mouth (eWOM) in the Marketing Context by Elvira Ismagilova

Assuming a reading speed of 250 words per minute. Learn more

Description

This SpringerBrief offers a state of the art analysis of electronic word-of-mouth (eWOM) communications and its role in marketing. The book begins with an overview of traditional word-of-mouth (WOM) and its evolution to eWOM. It discusses the differences between traditional and online WOM. The book examines why people engage in eWOM communications, but also how consumers evaluate its persuasiveness. It also looks at the effects of eWOM. The book identifies current gaps in the eWOM research, but also highlights future directions for this growing field. eWOM is an important marketing technique in brand communications, and it plays an important role in modern e-commerce. Marketers become extremely interested in enhancing the power of eWOM developing loyalty programs and building brands. Studying the effect of eWOM can be beneficial for companies. This book should be a good resource for scholars and practitioners that need to understand the pervasive effects of eWOM.

How long is Electronic Word of Mouth (eWOM) in the Marketing Context?

Electronic Word of Mouth (eWOM) in the Marketing Context by Elvira Ismagilova is 138 pages long, and a total of 35,604 words.

This makes it 47% the length of the average book. It also has 44% more words than the average book.

How Long Does it Take to Read Electronic Word of Mouth (eWOM) in the Marketing Context Aloud?

The average oral reading speed is 183 words per minute. This means it takes 3 hours and 14 minutes to read Electronic Word of Mouth (eWOM) in the Marketing Context aloud.

What Reading Level is Electronic Word of Mouth (eWOM) in the Marketing Context?

Electronic Word of Mouth (eWOM) in the Marketing Context is suitable for students ages 10 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Electronic Word of Mouth (eWOM) in the Marketing Context?

Electronic Word of Mouth (eWOM) in the Marketing Context by Elvira Ismagilova is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

To buy Electronic Word of Mouth (eWOM) in the Marketing Context by Elvira Ismagilova on Amazon click the button below.