It takes the average reader 4 hours and 26 minutes to read Engaging Brands by Michela Addis
Assuming a reading speed of 250 words per minute. Learn more
How can managers design and manage excellent customer experiences that will develop long-term relationships with their customers? This book addresses this key question and explores both the theory developed over the past 20 years and tools to create truly engaging brands. Taking a broad holistic approach, this book brings together current thinking on experiential marketing, brand management, customer engagement, customer well-being and happiness, customer loyalty and emotions, the customer journey map, and big data and combines it into a practical and clear roadmap for brand managers. By integrating these modern perspectives, concepts, research techniques, and operative tools, this book provides a new perspective of marketing management to design and build engaging branding. Using extensive examples from a variety of industries, this book offers a global perspective that will appeal to both advanced students and experienced marketing managers.
Engaging Brands by Michela Addis is 258 pages long, and a total of 66,564 words.
This makes it 87% the length of the average book. It also has 81% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 6 hours and 3 minutes to read Engaging Brands aloud.
Engaging Brands is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
Engaging Brands by Michela Addis is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.
To buy Engaging Brands by Michela Addis on Amazon click the button below.
Buy Engaging Brands on Amazon