It takes the average reader and 23 minutes to read Engineering Hedonic Attributes to Generate Perceptions of Luxury by Thierry Lageat
Assuming a reading speed of 250 words per minute. Learn more
For the last twenty years, the perception of hedonic attributes has been a problematic matter in consumer research. We argue that the perception of a hedonic product attribute should not be considered as an irreducible holistic experience, but rather as a complex set of sensory experiences, the components of which are identifiable and quantifiable. We provide evidence for this position by proposing a reliable method linking the features of product-related sound stimuli to consumer perception of hedonic attributes. To our knowledge, this study is the first of its kind offering a detailed investigation of consumer perception of everyday sounds (as opposed to music). We discuss managerial and consumer-level implications of the findings and provide an agenda for future research.
Engineering Hedonic Attributes to Generate Perceptions of Luxury by Thierry Lageat is 23 pages long, and a total of 5,819 words.
This makes it 8% the length of the average book. It also has 7% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes and 31 minutes to read Engineering Hedonic Attributes to Generate Perceptions of Luxury aloud.
Engineering Hedonic Attributes to Generate Perceptions of Luxury is suitable for students ages 8 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
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