It takes the average reader 3 hours and 14 minutes to read Engineering Legitimacy by Iva Petkova
Assuming a reading speed of 250 words per minute. Learn more
Through the lens of the fashion industry, Iva Petkova explores not only how institutionalized organizations react and adapt to the rise of start-up outsiders, but also how these outside “disruptors” seek to cultivate legitimacy and win influence. In so doing, she reflects upon a longstanding question in the sociology of organizations and neo-institutional theory: How do institutionalized organizations in creative industries resolve the inherent conflict between art and commerce, particularly in a changing institutional environment? Engineering Legitimacy outlines the processes through which e-commerce and social commerce companies in fashion disturb and reconstruct the industry, crosscutting their technical field of expertise and looking to legitimize their innovative practice in the institutionally elaborated field of fashion. Through an analysis of the emerging culture of innovation collectively created by start-up outsider disruptors, this book contemplates how fashion-technology companies transform their moral narratives into acceptable commercial practice, legitimating a model of profound institutional change over the digital operations of fashion companies.
Engineering Legitimacy by Iva Petkova is 188 pages long, and a total of 48,504 words.
This makes it 63% the length of the average book. It also has 59% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 4 hours and 25 minutes to read Engineering Legitimacy aloud.
Engineering Legitimacy is suitable for students ages 10 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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