How Long to Read Environmental Advertising in China and the USA

How Long Does it Take to Read Environmental Advertising in China and the USA?

It takes the average reader 2 hours and 53 minutes to read Environmental Advertising in China and the USA by Xinghua Li

Assuming a reading speed of 250 words per minute. Learn more

Description

Since the late 1980s, green consumerism has been hailed in the West as an efficient solution to environmental problems. However, Chinese consumers have been slow to warm up to eco-friendly products. Consumers prefer SUVs to hybrid cars, health supplements and snake oil medicines to organic foods and eco-fashion is still secluded in high-end designer studios. These choices contradict the findings of many sustainable lifestyle surveys that claim to register a rising desire for green products among the Chinese. This book examines the psycho-cultural differences that disrupt the translation of "eco-friendly" appeals to China by analyzing environmental advertising. It explores the different notions of "green", the structures of desire that underlies the advertisements, and how they are shaped by ideological, cultural, and historical differences. Rather than arguing the superiority of the American or Chinese version of green consumerism, the book interrogates the role of advertising in the global spread of Western ideologies and explores the possibilities for consumers to resist transnational corporate hegemony in the green movement. This book fills an important gap in the critical scholarship on green marketing and should be of interest to students and scholars of environment studies, green advertising and marketing, environmental communication and media studies, China studies and environmental sociology, ethics and cultural studies.

How long is Environmental Advertising in China and the USA?

Environmental Advertising in China and the USA by Xinghua Li is 168 pages long, and a total of 43,344 words.

This makes it 57% the length of the average book. It also has 53% more words than the average book.

How Long Does it Take to Read Environmental Advertising in China and the USA Aloud?

The average oral reading speed is 183 words per minute. This means it takes 3 hours and 56 minutes to read Environmental Advertising in China and the USA aloud.

What Reading Level is Environmental Advertising in China and the USA?

Environmental Advertising in China and the USA is suitable for students ages 10 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Environmental Advertising in China and the USA?

Environmental Advertising in China and the USA by Xinghua Li is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

To buy Environmental Advertising in China and the USA by Xinghua Li on Amazon click the button below.