It takes the average reader 3 hours and 17 minutes to read Essential Concepts of Cross-Cultural Management by Lawrence A. Beer
Assuming a reading speed of 250 words per minute. Learn more
You may recognize the statement on the back cover of so many textbooks concerning the global environment of commerce—“to help you understand and appreciate the economic, political, and technological context in which international business operates.” But this defined approach is tantamount to placing three wheels on a car and expecting it to drive smoothly. It cannot be operated without the balance that a fourth one provides, and that required wheel is culture. The author believes, in this modern era of globalization, managers venturing forth to engage alien societies must be armed with cross-cultural skills that go above and beyond the instructions of how to kiss, bow, or shake hands. This book provides a more concise, simple, and practical approach that cuts through the complicated cultural matrix. This book is divided into three sections. The first section explains how culture acts as the prime driver of our life—the filter of our senses and the guide of our values, hence the measurement barometer upon which all our decisions and behavior are constructed; the second section examines how cross-cultural determinants should function as a worthwhile tool in cross-cultural engagement proposing a two-step concentration; and the final section offers the practical application of specific techniques that will help you navigate the cross-cultural milieu and become a cultural detective.
Essential Concepts of Cross-Cultural Management by Lawrence A. Beer is 194 pages long, and a total of 49,276 words.
This makes it 65% the length of the average book. It also has 60% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 4 hours and 29 minutes to read Essential Concepts of Cross-Cultural Management aloud.
Essential Concepts of Cross-Cultural Management is suitable for students ages 10 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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