How Long to Read Essentials of Marketing Research

How Long Does it Take to Read Essentials of Marketing Research?

It takes the average reader 8 hours and 27 minutes to read Essentials of Marketing Research by Manoj K. Malhotra

Assuming a reading speed of 250 words per minute. Learn more

Description

This new book offers all the authority of Naresh Malhotra’s best-selling Marketing Research title combined with lots of European examples and a clear focus on helping students to understand how to diagnose and direct research questions that will support marketing decision making. Beyond this, students will get an appreciation of what good research design means. Secondary and primary data collection techniques; qualitative and quantitative methods and forms of analysis; and conveying the insights from research findings will give students a clear view of how to make marketing research work. The ethical dilemmas faced by researchers, the social and cultural issues of research created by globalisation and more powerful forms of communication (e.g. e-communication) will be addressed. This text aims to present a clear understanding of the nature, scope and process of marketing research at an introductory level and to give students the study skills to confidently design all stages of the marketing research process. This book is perfect for one semester courses in Marketing Research.

How long is Essentials of Marketing Research?

Essentials of Marketing Research by Manoj K. Malhotra is 496 pages long, and a total of 126,976 words.

This makes it 167% the length of the average book. It also has 155% more words than the average book.

How Long Does it Take to Read Essentials of Marketing Research Aloud?

The average oral reading speed is 183 words per minute. This means it takes 11 hours and 33 minutes to read Essentials of Marketing Research aloud.

What Reading Level is Essentials of Marketing Research?

Essentials of Marketing Research is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Essentials of Marketing Research?

Essentials of Marketing Research by Manoj K. Malhotra is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

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