How Long to Read Social and Sustainability Marketing

How Long Does it Take to Read Social and Sustainability Marketing?

It takes the average reader 15 hours and 59 minutes to read Social and Sustainability Marketing by Jishnu Bhattacharyya

Assuming a reading speed of 250 words per minute. Learn more

Description

"... an important intervention in the conversation around social and ecological sustainability that draws on both micromarketing and macromarketing scholarship to help the reader understand the challenges with illustrations from insightful cases both from emerging and developed economies. This compilation should be essential reading for the discerning student of sustainable consumption and production." -- Professor Pierre McDonagh, Associate Editor, Journal of Macromarketing (USA); Professor of Critical Marketing & Society, University of Bath, UK Experts in the field of economics, management science, and particularly in the marketing domain have always been interested in and acknowledged the importance of sustaining profitable businesses while incorporating societal and environmental concerns; however, the level of existing literature and availability of teaching cases reflect a dearth of real case studies, especially those focused on marketing for social good. This book of actual case studies will address that need. In addition, this book is important and timely in providing a case book for instructors (those in both industry and academia) to help them in teaching and training the next generation of leaders through corporate training and universities. Currently, marketing for social good is increasingly becoming a part of most curriculums under the umbrella of different titles, such as social marketing, green marketing, and sustainability marketing. The relevance of these studies is increasing across the globe. This book is composed of long and short real cases with varying complexity in different sectors. This case book will also cover some review articles for an overview of the recent developments in the study area. With these case studies, collections of questions, teaching materials, and real-life marketing scenarios, this book offers a unique source of knowledge to marketing professionals, students, and educators across the world. The main objective of this case book is to understand the applicability of marketing science (marketing for social good context, such as social marketing and sustainability marketing) in internet marketing related to e-buying behavior and e-WOM. In addition, it illustrates the various types of existing marketing practices that are relevant from both theoretical and practical points of view in this electronic era, as well as discussing other non-electronic marketing practices and focusing on consumer buying behavior. As a result, marketing managers can treat their customers according to their desired value. This book particularly explores the possibilities and advantages created by social marketing and sustainability marketing through the presentation of thorough review articles and case studies. This case book helps corporate training centers and universities with compact teaching reference materials in their relevant courses.

How long is Social and Sustainability Marketing?

Social and Sustainability Marketing by Jishnu Bhattacharyya is 944 pages long, and a total of 239,776 words.

This makes it 319% the length of the average book. It also has 293% more words than the average book.

How Long Does it Take to Read Social and Sustainability Marketing Aloud?

The average oral reading speed is 183 words per minute. This means it takes 21 hours and 50 minutes to read Social and Sustainability Marketing aloud.

What Reading Level is Social and Sustainability Marketing?

Social and Sustainability Marketing is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Social and Sustainability Marketing?

Social and Sustainability Marketing by Jishnu Bhattacharyya is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

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