How Long to Read Estimation of Product Attributes and Their Importances

By J. P. Wallace

How Long Does it Take to Read Estimation of Product Attributes and Their Importances?

It takes the average reader 1 hour and 40 minutes to read Estimation of Product Attributes and Their Importances by J. P. Wallace

Assuming a reading speed of 250 words per minute. Learn more

Description

At this point in time, there is no generally accepted methodology for explaining and predicting human behavior given a product choice situation. This is true despite the critical importance of such meth odology to marketing, transportation and urban planning. While the social sciences provide numerous theories to be tested and the mathe matical and statistical procedures exist in general to do so, at this point, no single unified theory has emerged. It is generally accepted that to explain product choice behav ior,products must be described in terms of attributes. Using anyone of a number of procedures, it is possible to obtain measurements on the attributes of the products under consideration. However, there is no generally accepted methodology. Given the attribute profiles of two products, in order to explain and predict preference, it is necessary to determine the relative importance of each of the product attributes. Once again, there is no generally accepted methodology. There are two basic approaches: The first, called the attitudinal approach, obtains importance measure ments directly from respondents using one of many scaling techniques; the second, termed the inferential method endeavors to infer impor tances from product preference and attribute data. Since it is gen erally felt that respondents are unwilling and/or unable to provide meaningful importance measurements, the inferential method is most widely accepted.

How long is Estimation of Product Attributes and Their Importances?

Estimation of Product Attributes and Their Importances by J. P. Wallace is 100 pages long, and a total of 25,000 words.

This makes it 34% the length of the average book. It also has 31% more words than the average book.

How Long Does it Take to Read Estimation of Product Attributes and Their Importances Aloud?

The average oral reading speed is 183 words per minute. This means it takes 2 hours and 16 minutes to read Estimation of Product Attributes and Their Importances aloud.

What Reading Level is Estimation of Product Attributes and Their Importances?

Estimation of Product Attributes and Their Importances is suitable for students ages 10 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

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