It takes the average reader 5 hours and 44 minutes to read Ethics and Professional Practice in Marketing by Catherine McGuinn
Assuming a reading speed of 250 words per minute. Learn more
The purpose of any marketing strategy is to influence an environment, and the decisions of those within it, to a profitable end. With this in mind, this exciting new text considers marketing as a social activity--one that is as cultural, social and ethical as it is economic. Through this approach, students can learn to be critical of self-rationalising strategies that cause harm, and to consider whether authentically ethical marketing is possible--or whether, as cynics might suggest, ethical marketing is an oxymoron. This discursive book engages students with the social and ethical dimensions...
Ethics and Professional Practice in Marketing by Catherine McGuinn is 336 pages long, and a total of 86,016 words.
This makes it 113% the length of the average book. It also has 105% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 7 hours and 50 minutes to read Ethics and Professional Practice in Marketing aloud.
Ethics and Professional Practice in Marketing is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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