It takes the average reader 4 hours and 50 minutes to read EU Trade Mark Law and Product Protection by Lavinia Brancusi
Assuming a reading speed of 250 words per minute. Learn more
This book employs scholarly analysis to ground practical tools for applying the EU Trade Mark law (EUTM) functionality refusal grounds to address business needs when registering trade marks consisting of product characteristics. The study comprehensively examines the absolute grounds for a refusal of registration of functional signs under EUTM. It interprets the functionality refusal grounds through objective tests, focusing on the pro-competition rationale of denying trade mark exclusivity on product features that are technically or aesthetically important for competitors’ ability to trade in alternative products. The work takes a comparative approach looking at the US trade dress functionality doctrine, and a law and economics perspective on the role of trade marks and brands in the marketplace. It explores how competition rules related to market definition and the substitutability of products, as well as marketing and design findings related to branding and aesthetics, could be integrated into the legal assessment of EUTM functionality. The volume will be of interest to academics and researchers working in the areas of Intellectual Property Law, Trade Mark and Design Law, EU Law, Comparative Law, and Branding.
EU Trade Mark Law and Product Protection by Lavinia Brancusi is 290 pages long, and a total of 72,500 words.
This makes it 98% the length of the average book. It also has 89% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 6 hours and 36 minutes to read EU Trade Mark Law and Product Protection aloud.
EU Trade Mark Law and Product Protection is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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