It takes the average reader 3 hours and 6 minutes to read Euromarketing and the Future by Lynn R. Kahle
Assuming a reading speed of 250 words per minute. Learn more
Be prepared for the future of international marketing! The future of your business depends on your ability to anticipate changes and developments in consumer behavior. Euromarketing and the Future helps you chart a course for success through the diverse and challenging European markets, presenting research and theory on where they've been, where they're going, and what's likely to happen when they get there. This unique book doesn't use tarot cards, fortune tellers or a crystal ball--just an international panel of business scholars who draw on their extensive experience to help you develop effective management and marketing plans for the years to come. Euromarketing and the Future examines European marketing systems of the past and present to forecast Europe's likely role in the global economy. The book addresses e-commerce and the Internet as they relate to Europe; privatization and the move toward a market economy in Eastern Europe; the effect of global politics on marketing; Delphi research on possible scenarios that could play out over the next few decades; and how the outlook of consumers (optimistic or pessimistic) can affect the market's future. Euromarketing and the Future includes: a political-economic look at the implications of European unification on the last 50 years to make some predictions for the next 50 content analysis of international Web sites that encourage cross-border sales a survey of small retail business managers in Romania on what the influx of large foreign retail chains means to their futures a global paradigm marketing model that illustrates consumer/citizen, institutional, and macro-environmental interdependencies global product and marketing strategies for globalising ICT companies and much more! No one can predict the future. But through thoughtful analysis and examination of major political and economic developments in Western and Eastern Europe, Euromarketing and the Future gives you the head start you need to prepare your business for the likely changes in consumer behavior and marketing that lie ahead.
Euromarketing and the Future by Lynn R. Kahle is 184 pages long, and a total of 46,736 words.
This makes it 62% the length of the average book. It also has 57% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 4 hours and 15 minutes to read Euromarketing and the Future aloud.
Euromarketing and the Future is suitable for students ages 10 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
Euromarketing and the Future by Lynn R. Kahle is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.
To buy Euromarketing and the Future by Lynn R. Kahle on Amazon click the button below.
Buy Euromarketing and the Future on Amazon