How Long to Read Evaluation of Franchising as a mode of entry by analyzing Subway's expansion strategy

How Long Does it Take to Read Evaluation of Franchising as a mode of entry by analyzing Subway's expansion strategy?

It takes the average reader and 22 minutes to read Evaluation of Franchising as a mode of entry by analyzing Subway's expansion strategy by Tim Borneck

Assuming a reading speed of 250 words per minute. Learn more

Description

Seminar paper from the year 2015 in the subject Business economics - Business Management, Corporate Governance, grade: 2,0, University of Applied Sciences Essen, language: English, abstract: Internationalization of economy is one of the most important topics of recent times. It is characterized by globalization of the business world which means that more and more companies compete with foreign ones by entering new markets or introducing new products that are available everywhere through disappearing barriers and boundaries. As a consequence the question arises how companies follow their expansion strategies. A central issue linked to this question is the entry mode decision, because it is essential for the success of the globalization activities of a company. One possible entry mode is called franchising which is used by a lot of well-known companies worldwide. The focus of this term paper is to evaluate this type of entry mode based on the example of Subway, an international operating fast food chain. To accomplish this purpose, the theory of market entry modes is explained in the beginning. Further an overview of the different entry modes is given in order to highlight the differences between them. After that franchising as a mode of entry is explained in detail. As a result of presenting the theory a profile of Subway follows. Furthermore the market entry strategy of Subway is analyzed regarding the fact how franchising influenced the expansion of the company in general. After that the market entry into the Chinese market and its challenges is explained. To conclude the term paper, the theory and the practical example is summarized in order to outline whether Subway enters new markets efficiently and how franchising as a market entry mode influences the expansion of the company against the backdrop of the example.

How long is Evaluation of Franchising as a mode of entry by analyzing Subway's expansion strategy?

Evaluation of Franchising as a mode of entry by analyzing Subway's expansion strategy by Tim Borneck is 22 pages long, and a total of 5,544 words.

This makes it 7% the length of the average book. It also has 7% more words than the average book.

How Long Does it Take to Read Evaluation of Franchising as a mode of entry by analyzing Subway's expansion strategy Aloud?

The average oral reading speed is 183 words per minute. This means it takes and 30 minutes to read Evaluation of Franchising as a mode of entry by analyzing Subway's expansion strategy aloud.

What Reading Level is Evaluation of Franchising as a mode of entry by analyzing Subway's expansion strategy?

Evaluation of Franchising as a mode of entry by analyzing Subway's expansion strategy is suitable for students ages 8 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

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