It takes the average reader 2 hours and 49 minutes to read Event Marketing in the Context of Higher Education Marketing and Digital Environments by Florian Neus
Assuming a reading speed of 250 words per minute. Learn more
Event marketing is a powerful tool of brand communication and used within many different fields. Florian Neus extends the existing scientific literature to events of higher education institutions and events within digital environments. Different aspects of event marketing efforts within these fields are addressed and evaluated. Based on conducted studies and coherent analysis new insights are derived. Furthermore, valuable implications for research and management are presented. About the Author: Florian Neus works as a research assistant at the chair of marketing and retailing at the University of Siegen. His research focusses around higher education marketing and event marketing in digital environments.
Event Marketing in the Context of Higher Education Marketing and Digital Environments by Florian Neus is 166 pages long, and a total of 42,496 words.
This makes it 56% the length of the average book. It also has 52% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 3 hours and 52 minutes to read Event Marketing in the Context of Higher Education Marketing and Digital Environments aloud.
Event Marketing in the Context of Higher Education Marketing and Digital Environments is suitable for students ages 10 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
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