It takes the average reader 9 hours and 15 minutes to read Executive Strategy by Frederick Betz
Assuming a reading speed of 250 words per minute. Learn more
A modern theory of executive strategy for the information age The information revolution has radically transformed virtually every aspect of business today. Yet, no book has fully addressed its impact on strategic management-until now. In Executive Strategy: Strategic Management and Information Technology, Frederick Betz builds on his pioneering work concerning the management of technical innovation to explore the powerful relationship between traditional strategic management and today's computer and communications technologies. By adapting established strategy-related concepts and processes to the strategic management challenges faced by companies in the information age, this book offers readers the background they need to guide processes ranging from the creation of strategic business models and the development of comprehensive planning scenarios to the strategic management of business diversification and the formulation of information strategy. Concepts are developed with a survey of the older business literature on strategy and the newer information strategy literature, and illustrated by a wealth of new technology and e-commerce-related case studies. The case studies, presented in the book and on its accompanying Web site (www.execstrat.com), are drawn from leading companies such as Apple Computer, Pixar, AOL Time Warner, and Amazon.com. From the Internet and e-commerce to the role of computer-aided tools such as inventory control and project management software, the world of information technology is filled with innovations that have crucial ramifications for the strategic management of every business. This book equips present and future engineering and business professionals with the road map they need to help steer the modern organization skillfully through the twists and turns of this new and exciting business landscape.
Executive Strategy by Frederick Betz is 545 pages long, and a total of 138,975 words.
This makes it 184% the length of the average book. It also has 170% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 12 hours and 39 minutes to read Executive Strategy aloud.
Executive Strategy is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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