How Long to Read Factors Influencing Purchase Intention of Halal Products An Attitudinal Study

How Long Does it Take to Read Factors Influencing Purchase Intention of Halal Products An Attitudinal Study?

It takes the average reader 2 hours and 12 minutes to read Factors Influencing Purchase Intention of Halal Products An Attitudinal Study by Khan Adil

Assuming a reading speed of 250 words per minute. Learn more

Description

Introduction 1.0 Overview This chapter introduces the brief background of the research problem, raises and discusses important research issues. The possible contribution of proposed research work is discussed with its justification. Current research focuses on the factors influencing the Indian Muslim consumers' purchase intention of halal-certified packaged food products. In other words, the research looks into the matter, what if the Muslim consumers are offered halal certified food products? Will Muslim consumers in India accept such products? What will be the factors behind such motivations? To tackle this problem the present research employs a widely accepted behavioural intention model, the theory of planned behaviour (TPB) by inculcating important contextual constructs available in the literature. 1.1 Background This thesis investigates the factors influencing purchase intention of halal-certified packaged food products in India. Further, the present research finds out the relative configuration of various relevant factors which may shape halal purchase intention of Indian Muslim consumers. Following paragraphs in the background section discusses chief motivations pertinent to the present study. First the halal has become a buzzword in the global scenario. Second, the concept of halal has importance for many stakeholders: researchers, marketers, entrepreneurs, policymakers and the ultimate consumers. In subsequent paragraphs, the author discusses the emergence of halal in the global scenario and why researchers have called for a need to understand Muslim consumers' behaviour better. Globally a new phenomenon among marketers and researchers has emerged. They are now more interested in Muslim consumer as their target consumers and subjects of study like never before. This trend has its roots in a recent marketing innovation known as halal branding. A number of companies are tapping into the market including both new entrants and old established companies. A new wave of enthusiasm about halal branding and Islamic marketing among marketers has led to,

How long is Factors Influencing Purchase Intention of Halal Products An Attitudinal Study?

Factors Influencing Purchase Intention of Halal Products An Attitudinal Study by Khan Adil is 128 pages long, and a total of 33,024 words.

This makes it 43% the length of the average book. It also has 40% more words than the average book.

How Long Does it Take to Read Factors Influencing Purchase Intention of Halal Products An Attitudinal Study Aloud?

The average oral reading speed is 183 words per minute. This means it takes 3 hours to read Factors Influencing Purchase Intention of Halal Products An Attitudinal Study aloud.

What Reading Level is Factors Influencing Purchase Intention of Halal Products An Attitudinal Study?

Factors Influencing Purchase Intention of Halal Products An Attitudinal Study is suitable for students ages 10 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

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